Many of your potential customers are online right now, and they are actively searching for products to have a better lifestyle.

Even though there are more restrictions on marketing for pharmaceutical companies, online marketing is STILL much cheaper as compared to traditional marketing methods such as TV, radio, billboard, and magazines.

In this article, we will share with you everything you need to know about driving new customers using online marketing.

Let’s get started.

Online Marketing for Pharmaceutical Companies: 3 Marketing Strategies 

1. Meta Marketing

2. AEO/GEO

3. Instagram Influencer

1: Meta Marketing 

While ads are tricky and often subject to strict guidelines, what you can do is have short video content that is organic on Facebook and Instagram.

The benefit of short videos on Meta is the reach can be high and you won’t need to spend money on ads.

The key is to create healthcare content that is both educational and fun and share it across feed, stories, and reels.

2: AEO/GEO

The second strategy is another free traffic strategy.

Where we want to the brand name of your products to appear in Google AI Overview, Gemini, ChatGPT, and Claude.

This can be done with AEO/GEO optimization, which again doesn’t require ads budget.

3: Instagram Influencers 

Instagram has grown in popularity over the years and mostly appeals to younger demographics in their 20s and 30s.

If you have not tried using Instagram influencers, start by working with 5-10 influencers and assess which influencers has the most engagement and work with the influencer again in the future.

Influencer marketing works well as the influencers are like a close friend to their followers. And people will trust their close friend for recommendations.

Conclusion 

We hope you have enjoyed reading this guide on online marketing for pharmaceutical companies. Implement these strategies and you will build a strong brand awareness for your products.

If you have any questions on our digital marketing services, please feel free to visit our homepage or email us at info@axceldigital.com.

The post Pharmaceutical Marketing in Malaysia: 3 Online Marketing Strategies for Pharma appeared first on Axcel Digital.

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Many of your potential patients are online right now, and they are actively searching for services such as chiropractor near me, back pain treatment, shoulder pain treatment, neck pain treatment, and so on.

The best part is, online marketing is STILL much cheaper as compared to traditional marketing methods such as TV, radio, billboard, and magazines.

Online marketing is also more effective as you can specifically target people who need to see a chiropractor in your location.

In this article, we will share with you everything you need to know about driving new patients using online marketing.

Let’s get started.

Online Marketing for Chiropractors: 5 Chiropractor Marketing Strategies 

1. Facebook Marketing

2. Google Ads

3. Google 3-Pack

4. SEO

5. Instagram Influencer

1: Facebook Marketing – Create an Irresistible Offer and Deliver Valuable Content 

The first method is to have an irresistible offer to attract new patients to visit your centre

One of the most challenging components for any business is to acquire customers, but once you have acquired them, it’s easier to ask them to come back for recurring teeth cleaning and sell higher priced services.

Once you have decided on your irresistible offer, create a Facebook ad to target people in your location, with a radius of 5-10km range as we wouldn’t want to target people living too far away from your clinic.

Test, test, test: Run ads in 3-5 separate ad groups above and assess which group perform the best. You can then allocate a higher budget for future ads campaign.

Besides giving away irresistible offers, you can also create content on your Facebook page to keep the page active and build a brand for your clinic.

Create content that brings value to your patients. Some examples of content you can create:

1. How to Prevent Back Pain in 5 Steps
2. Morning Stretch Routine for Office Workers
3. Recommended Sitting Posture to Prevent Neck Pain

Producing content to educate your target audience will establish yourself as the authority among chiropractors and your clinic will be the go-to centre whenever people are in need  as they have already seen your centre multiple times and you will not be a total stranger.

This is an effective way to develop brand awareness without spending too much money on branding services.

In terms of content format, your content can be in the form of video or blog post.

Before we move on to the next strategy, there is one final component to ensure the Facebook marketing campaign runs successfully.

Retargeting.

Retargeting is where you show your ad to someone who exits your website without contacting you or signing up for the irresistible offer.

We often require multiple touch points before making any purchase with businesses we are unfamiliar with.

Retargeting bridges this gap by helping you automatically follow up with the person and turn them into a client for your clinic.

This retargeting data can be captured by installing a pixel code on your website. Here is a guide from Facebook on the pixel installation.

You can also ask your website developer to install the pixel for you. It should take less than 10 minutes to get it up and running.

2: Google Ads – Get Patients Who Are Already Looking for A Chiropractor

While Facebook Marketing requires you to create an offer to attract patients, with Google Ads, you can get people who are already searching and looking for a chiropractor in their location.

For example, if they search “chiropractor in Kuala Lumpur”

Multiple chiropractors website in KL will show up on Google whenever someone types the search term “chiropractor in Kuala Lumpur”.

Google will then charge you for each click to your website. If no one clicks on the ad, you will not be charged and the ad will continue to be shown on Google until someone clicks on it.

Here are 3 settings you must get right on Google Ads to ensure your ads are shown to the right person:

Setting 1 – Location

In your AdWords campaign dashboard, go to “Location” and select your city to ensure ads are only shown to people searching near your clinic.

Setting 2 – Include Call Extension

Under “Ads & Extension”, add Call Extension to your ads and include your clinic’s phone number. This will enable people to call your clinic directly by clicking on the call extension.

Setting 3 – Add Sitelink Extension

Under “Ads & Extension”, add Sitelink Extension to your ads. Sitelink extension allows you to showcase different services in your ad to direct people to the services they are looking for.

For example, you can add services such as back pain, knee pain, and scoliosis in sitelink extension to help the user easily navigate to the relevant services page of your website.

If you follow all 3 of the settings above, you will observe higher quality clicks and increased number of patients for your clinic.

3: Google 3-Pack – Dominate Your Local Area And Appear As The Top 3 Chiropractors 

With Google 3-Pack, you won’t need to pay Google for clicks as the 3-pack listing are not ads.

It’s vital for your chiropractic centre to appear as one of the clinic in the Google 3-Pack.

Follow this 10 steps process to rank in the Google 3-Pack:

Step 1: Claim Google My Business for your clinic. This will show Google that you are a real local business. Click on this link to claim your listing.

Step 2: Fill up your information – Business Name, address, phone number, opening hours:

Step 3: Verify your Google My Business and request a verification code. Here’s a guide from Google on how to do it.

Step 4: Embed the Google map on your homepage.

Step 5: Include keywords in your title tags, meta description, and Google My Business Page

Step 6: Setup social profiles and have a link back to your website. Here are the lists of social profiles to setup:

1. Facebook

2. Twitter

3. Pinterest

4. Instagram

5. Medium

6. Google+

Step 7: Add citations from local directories such as Yelp, Foursquare, and Hotfrog. The key is to ensure consistency of your business name, address, and phone number across all citations to avoid confusing Google.

Step 8: Use tools such as Whitespark or BrightLocal to reverse engineer competitors’ citations and add those citations for your clinic.

Step 9: Get Google Reviews from your patients.

Step 10: Outreach to local websites and write a guest post with a link back to your website.

While this may seem like a lot of work, the rewards of being in the Google 3-Pack meant you are getting patients in your local area without having to pay Google for ads fee.

4: SEO – Generate Free Traffic from Google 

After Google AdWords and Google 3-Pack, you will see the top 10 results on Page One of Google.

An example of SEO results without ads:

These are considered free traffic (no payment made to Google) and can be done by optimizing your website with SEO.

In the long run, SEO will be the more cost-effective option as you are not required to spend money on ads and SEO will help to reduce your monthly marketing budget, while still driving patients to your clinic.

So what is the secret sauce for SEO?

Backlinks.

Backlinks are like a vote from other websites to your website. The more high-quality backlinks you get from other websites, the higher the chance of your website being position on Page One of Google.

Follow this step by step backlinks guide and you won’t have a problem generating backlinks to your website for SEO.

Note: 75% of users never scroll past the first page of Google. So if you are not on the first page of Google, your chances of getting patients from SEO are slim.

5: Instagram – Use Influencers to Promote Your Chiropractic Centre 

Instagram has grown in popularity over the years and mostly appealed to younger demographics in their 20s and 30s.

Search for local Instagram influencers in your area and sponsor them free chiropractic sessions or pay them money in exchange for one Instagram post.

To attract more patients, give the influencers a coupon code to share with his or her followers. For example, giving a 20% coupon code

If you have not tried using Instagram influencers, start by working with 5-10 influencers and give them different coupon codes for the campaign. You can then assess which influencers bring you the most patients and work with the influencer again in the future.

Influencer marketing works well as the influencers are like a close friend to their followers. And people will trust their close friend for recommendations.

Besides using influencer, you can also share photos of your services, before and after pictures and photos of doctors with patients. Keep your Instagram page active by posting at least once a week.

Chiropractor Marketing Bonus: Retarget Existing Patients 

All 5 tips above are focused on driving new patients to your clinic.

Our bonus tip is to target patients who have already visited your clinic before and get them to come back through retargeting on Facebook.

Given that they are already your existing patients and have tried your services, it will be much easier to ask them to visit your clinic again.

To get started with retargeting, upload your targeted patients’ data (name, email, phone number) into Facebook Custom Audience and Facebook will populate the data.

Once the data is ready, run ads on Facebook to these group of existing patients.

Besides Facebook ads, you can also use email or phone call to remind existing patients to return.

Conclusion 

We hope you have enjoyed reading this guide on online marketing for chiropractors. Implement these strategies and you will attract a continuous flow of patients to your clinic.

If you have any questions on our digital marketing services, please feel free to visit our homepage or email us at info@axceldigital.com.

The post Chiropractor Marketing: 5 Online Marketing Strategies for Chiropractor appeared first on Axcel Digital.

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According to Forbes, it is estimated that 1.7mb of data is created every second by each person. 

That’s massive! This is why it is important that your business understands and actually maximizes the benefits of this cool technology.

In short, the term “Big Data” refers to data that is so large, that traditional methods no longer work.

“Most of the world will make decisions by either guessing or using their gut. They will be either lucky or wrong.” – Suhail Doshi, chief executive officer, Mixpanel.

Big Data is defined by the three “V’s” – Volume, Velocity, and Variety.

Volume

It is easier than ever to produce, and collect a huge 

amount of data in 2020.

However, despite the size of the data that exists today, it is also important to understand size doesn’t matter when given some context. 

For example, sending an email with an attached file of 1GB is an example of BIG DATA because emails are not designed to handle such a big volume. 

Velocity

Moving onto velocity.

Having all the data in the world would be useless if your operation could not process the data quickly enough, and you’ll lose business opportunities within minutes!

Just imagine, YouTube with slow buffering??? Unacceptable! 

For example, replying to your customer with an automated message is better than no response at all, because if they are not engaged, they may look for your competitors. You can also build a chatbot that can converse some simple messages, like an FAQ.

Variety

Data comes in various formats – structured, text, numeric data, video, audio, etc.

Besides, it is also important to have data coming from different sources. Having that, you can avoid bias in your data and better validate the final results.

Let’s say we are required to collect customer feedback, besides asking our customer to answer a few questions in a form, how about we record their facial expression also while answering the questions. That way, we’ll not only know their feedback but whether they are genuine, annoyed or just happy to provide us their opinion. 

This, of course, has to be done with their consent and data privacy is a whole topic on its own that we might discuss in the future.

How Big Data could actually benefit your Business

Understanding Your Customer Better

Every customer is unique, but we want every custome

r to have the same pleasant experience with our product or services. This would require that every customer be given a personalized treatment, giving them what they want and also how they want.

Big data made it possible to narrow down your customers to more specific segments and offer them the best possible service you can. 

A simple example is when you go to your usual cafe, and the barista already knows what type of coffee you want. A pleasant, quick and nice cup of coffee, just the way you like it.

Safety and Security

Safety and security is something no organization would compromise on. With the proper tools and methods, it is possible to utilize data to detect anomalies within your business. 

Consider your email provider, ever wonder how they identify phishing and spam mails?

Yes! Big Data!

The method they used is called classification, and they do it by running millions of samples of what users have labeled as spam or phishing emails into their model, and that model helps identifies future emails. 

This is crucial especially when your business has millions of transactions, and you need to identify that one anomaly. 

Product Development and Driving Innovation

Diving into big data for product development could also be beneficial for your business. There is so much hidden information within the data your business produces, you might be able to build a product on top of it. 

For example, if an eye clinic has a database of its patient’s eye condition, it can build an app to identify the patient’s eye condition using computer vision, allowing their patient to be able to do eye check remotely.

Identifying Hidden Costs

Running a company can sometimes be like a routine, and we may not notice some unnecessary expenses along the way. Indirect expenses take into account spendings from multiple departments and categories, making it a difficult task to keep track of. 

Examples of indirect spendings are utilities, rent, filing, insurance, office technology, etc. For a start, companies can look into investing in IoT utility products, such as smart led light bulbs and thermostats. These items help measure the statistics of energy usage, and some even offer suggestions on how to cut down the utility bill. Thus, not only reducing cost but also reducing wastage.

So, where do we begin?

1. Don’t be afraid of Big Data

If investing in big data tools scares you because of the cost. Fret not, big data has been democratized for small and medium businesses, from storage to analytics systems. Some of these tools allow free trial or comes in subscription packages so that you can stop and change whenever the tool isn’t working for you. 

Besides, there are also “pay as you use”, so you don’t have to be afraid of a starting cost, but you’ll have to pay more as your usage scales.

2. Investing in an Analytic Platform

There are many analytics platforms out there nowadays, and it is really easy to start using one. Google Analytics is a good start because you just need a google account to get started, and there are tons of resources out there that you can use to learn how to use. With Google Analytics you can begin to track your website traffic, clicks, conversions and many more!

There are also more advanced analytics tools such as SAS, Power BI, Tableau and many more of which can offer more in-depth analysis. Admittedly, these tools are not an easy entry for anyone, which brings us to our next step. 

3. Recruiting and managing talent

As your business grows, your data grows and eventually, you’ll need a systematic way to manage your data. Hiring the right individual to design and architect your data structure and pipelines will be crucial in the early stages, more importantly, the result of that will not be seen in the short term, but your future self will be thankful for it. Some of the talents you’ll be looking for are Data Engineer, Data Analyst, Business Intelligence Analyst and many more that you can Google, which brings us to our last point.

Start Utilising Big Data!

As much as we would like to share on what to do for your business, every business needs are different, you may be at an early stage, or your business has been running for 20 years but no innovation has been made, or your business is still offline.

Regardless, we believe there’s an opportunity for every business to leverage on the potential of big data in 2021 and beyond!

The post What is Big Data and How It Can Help Your Business appeared first on Axcel Digital.

What works today may not work as early as next year!

It’s our duty as online marketers to keep up with the growth of digital marketing in Malaysia and continue to stay relevant to the customers.

In today’s article, we will tackle an interesting topic on the key digital marketing trends businesses in Malaysia need to take note of.

Top 7 Digital Marketing Trends in Malaysia for 2021 

1. The Rise of Mobile Traffic

2. Chatbot Automation

3. Omni-Channel Marketing

4. Instagram & YouTube Influencers

5. Instagram Ads

6. Conversion Optimization

7. Personalized Marketing

1: The Rise of Mobile Traffic 

From our observation of running both Google PPC ads and Social Media ads for our clients,  mobile traffic has surpassed by desktop traffic on average by 60-70%!

We foresee the number to be even higher by the end of 2021. Gone are the days where desktop traffic is the dominant platform.

People’s attention has shifted to mobile and the numbers are now reflecting the change.

This makes it crucial to develop websites that are mobile responsive to provide a unique user experience when the visitor is scrolling on your website.

What You Can Do:

• Take this mobile-friendly test to assess if your website is mobile friendly. If it’s not, you will need to discuss with your developer and change the layout.
• Include multiple Call to Action buttons such as “Call Now”, “WhatsApp Us” on mobile. This will improve your conversion rate.

2. Chatbot Automation 

These days, we all want answers FAST.

Instead of waiting for the reply via email, chatbot helps to provide the information to your visitor as it can answer the FAQs automatically without you having to be there.

After the initial discussions are done, your sales team can then come in to take over and close the sale.

There two types of chatbot:

1. Website Chatbot
2. Messenger Chatbot

For the website chatbot, it’s installed on your website and will answer the common questions asked by your visitors.

On the other hand, the messenger chatbot works on the Facebook platform instead of the website. The benefit of having a messenger chatbot is you can send messages to your visitors to follow up or send them promotion offers.

As more businesses use the chatbot automation in 2020, the traditional email marketing will soon be outdated.

Watch out for these changes!

What You Can Do:

• Does your business rely on website traffic, Facebook traffic or both? Depending on your traffic types, you may consider utilizing the chatbot on your website and/or Facebook messenger

3. Omni-Channel Marketing 

With the huge number of digital platforms in Malaysia, we foresee marketing to move into an omni-channel approach, where users will see the business multiple times in different digital channels.

Here are some of the key channels to leverage on – Facebook, Google, YouTube, Instagram, LinkedIn, Pinterest, Twitter.

How this works is, say a person search for your website on Google, the person lands on your website, check out the product and services, and then leave the website.

With an omni-channel marketing strategy, this person will then see your brand again on Facebook, Instagram, YouTube and so forth. To do this, you will need to install the Facebook pixel and conversion tracking. Get your developer to do this, it should take no more than 10-15 minutes.

This will not only help to increase sales but more importantly, it builds brand awareness in the long run as the visitor sees your brand frequently. This is the best way to out market your competitors if you are in a competitive industry.

What You Can Do:

• Set up Facebook pixel and conversion tracking on your website. This will capture the users’ data and allows you to start omni-channel marketing for your business.
• Create ads on all (or at least 3) of the key platforms mentioned above.

4: Instagram & YouTube Influencers 

Here’s the best concept to increase sales – People buy people.

Influencers on Instagram and/or YouTube have spent the time to build their followers and more importantly, trust among their followers.

When the influencers recommend your product, it’s more trustworthy than you trying to convince your prospect to buy.

The good news is, in 2020, the price of influencers is still underpriced. As more brands start using influencers, the price will be much more expensive in 2021.

Search for influencers that fit your brand and those who command the attention of your target audience.

What You Can Do:

• Invest your marketing spend by testing several influencers. As the costs of influencers are underpriced, you can afford to test and assess which influencers are the best fit.
• Depending on your business model and negotiation, you may either provide a free product/service or pay the influencer for each post.
• Cover all bases by using Instagram influencers for images and YouTube influencers for videos.

5: Instagram Ads 

Instagram again?

Yes, but this round we are not referring to the influencers, instead, it’s about running Instagram ads for your brand.

While Facebook ads are still working, it has become more expensive as plenty of small to large companies invest in the platform.

Here’s the thing about digital marketing, when the demand increase, the price goes up and your margins will start to decrease.

Instagram ads are the breath of fresh air with billions of users and the best part is, the ads are still not as many Facebook in 2020.

This is the best time to allocate your budget to Instagram at a cheap cost.

What You Can Do:

• If you are currently running Facebook ads, consider allocating a portion of your budget to Instagram ads
• Run both Instagram feed and story ads.

6: Conversion Optimization

This is probably the most boring thing you can do and yes, it’s not as sexy as the other marketing strategies.

However, as marketing costs increase year on year, conversion optimization is the best way to save cost and acquire leads at a cheaper rate.

The more you optimize your website for conversion, the more you can reinvest that money saved into acquiring more customers.

On your website, make it clear the benefits of your product and your core competence. Why should the customer pick you over your competitors?

Another thing you should do is include case study and testimonials on your website. If possible, get video testimonials over text.

Finally, run a split test on your website to assess which page converts better. Even if you get a 2% increase, it’s a lot of money saved in the long run.

What You Can Do:

• Discuss with your developer to run A/B split test for conversion optimization on your website.
• If you are sending traffic to other pages instead of the homepage, optimize those pages as well.

7: Personalized Marketing 

We have saved the best for the last!

Personalized marketing is the key to a successful marketing campaign. Segment your audience according to their age, interest, location, and industry.

Every business should create 10-100 different audience segment and create different messaging in your ad.

For example, let’s say you have these two audience segment:

Group A: 25 years old, loves cars, live in KL, and work as a sales executive

Group B: 48 years old, loves reading, live in Penang,  and work as a writer

Based on the segment, the tone and ad creatives should be created differently to match their current state.

When people feel like your business understand their needs, the chances of them buying is much higher.

What You Can Do:

• Use Facebook Audience Insights to research your audience.
• Create 10-100 audience segments and run different ad copy and creatives.

Looking to Capitalise on These Digital Marketing Trends?

At Axcel Digital, we help businesses increase sales and leads by utilizing modern digital marketing approach.

Feel free to reach out to us if you need help implementing the latest digital marketing trends and strategies for your business.

Conclusion

We hope you have enjoyed reading this article on the top digital marketing trends in Malaysia. Hop on these trends early and your business will thrive.

If you have any questions, feel free to leave the comment below or email us at info@axceldigital.com

The post These Are The Top Digital Marketing Trends in Malaysia (Updated 2021) appeared first on Axcel Digital.

There are many ways to make money online in Malaysia.

However, instead of you having to research for a few months, we have decided to share the 7-step method that you can learn and implement successfully make money online.

Let’s begin!

7-Step Process to Make Money Online in Malaysia

Step 1: Decide on a Product or Service

Step 2: Get Your Own Brand Name

Step 3: Create and Host Your Website

Step 4: Design The Website

Step 5: Create Social Media Pages

Step 6: Start Digital Marketing

Step 7: Share Testimonials Online

Step 1: Decide on a Product or Service

The first step would be to decide whether you wish to sell a product or service online.

Scenario 1: If you wish to sell a product, it can be a physical product (e-commerce) or digital product (online courses)

Scenario 2: If you wish to sell a service, decide whether you wish to go for consulting or freelancing.

Pick 1 out of the 4 choices:

1. Sell physical product
2. Sell digital product
3. Consulting
4. Freelancing

Still can’t decide?

Let’s discuss each option:

1: Physical Product

Go for this option if you have a product that can be sold online. If you need ideas, head over to Lazada or Shopee and check the product categories.

2: Digital Product

If you have specific expertise that you are able to teach, online courses are profitable as your cost are low, which means a high margin for each course sale.

What are you above average at? People will be willing to pay to learn, especially if they are a beginner.

3: Consulting

Consulting is similar to digital product where you need have specific expertise. However, if you don’t wish to record online courses, 1v1 consulting online is also a great way to make money.

4: Freelancing

Freelancing is the easiest to get started. This is where you actually do the work for people instead of selling an online course and doing consulting.

Step 2: Get Your Own Brand Name

Once you have decided on which product or services to sell, now is the time to figure out a brand name for your website.

This brand name would be used as your website name. For example, Google’s brand name is used as their website name google.com

For local Malaysia websites, you may go for .com.my or .my

Another thing to consider is whether the brand name is already taken. You can head over to Serverfreak to check your website name availability.

Step 3: Create and Host Your Website

The next step would be a get a hosting company to get your website online.

If the name in Step 2 is available, you may purchase the brand name and hosting together from Serverfreak for:

-Brand name: RM80 a year (.com.my) OR RM120 a year (.my)

-Hosting of the website, starting from RM13.30 per month

Serverfreak has been around for over 16 years and they have built a reputation for having both reliable and affordable web hosting in Malaysia.

With in-house data centers, ServerFreak is able to provide customers with the latest features for hosting and fast customer support. Having used ServerFreak’s hosting for our clients, we have been very happy with the results as their website has never been down before, thanks to ServerFreak’s quality server.

With a 99% uptime guarantee, this reason alone is what separates Serverfreak from most hosting companies.

Step 4: Design The Website

We have come a long way, so far these have been covered:

✅ Brainstorm product/service idea

✅ Brand name

✅ Hosting

Now that you have your website online, the next step would be to make it look beautiful!

You can either pay a designer or use a pre-made template provided by WordPress (included in the hosting).

For beginners without any budget, we recommend you to go for any pre-made template provided by WordPress. Here’s the guide from Serverfreak on installing WordPress > https://secure.web-hosting.net.my/clients/knowledgebase/92/how-to-install-wordpress-blog-with-softaculous.html 

Step 5: Create Social Media Pages

You don’t need to have social media presence on all platforms.

For most people, having a strong social media page on Facebook and Instagram would be sufficient.

Here’s the guide from Facebook to start creating your business pages:

Create Facebook Page 

Create Instagram Page

Once you have created your page, write the description of your product and service, share your website link, and start posting your first post!

Step 6: Start Digital Marketing

Step 6 is the most important among all steps.

Digital marketing is the deciding factor between you making money online or fail terribly.

There are 2 components of digital marketing:

1. Free Traffic
2. Paid Traffic

Free traffic

Free traffic is where you get visitors to your website for free without paying for ads.

While free is great, you generally need more time to build your online presence and get free traffic.

Common free traffic sources include Search Engine Optimization, Social Media Posting, and forum commenting.

Paid Traffic

While you need to pay for traffic to your website, the benefit of paid traffic is you can see results quicker and you are able to target your ideal audience based on their interest, demographics, and location.

Common paid traffic sources include Google PPC and Facebook ads. You can get started with as low as RM5-10 a day for paid ads.

Note: If you wish to learn more about digital marketing, check out our library of free digital marketing resources.

On the other hand, if you need help with digital marketing and require our services, feel free to contact us at Axcel Digital.

Step 7: Share Testimonials Online

People buy people.

Once you have accumulated a pool of happy customers, it’s time to get their testimonials and share it online on your website and social media pages.

Having strong testimonials (especially video) would definitely boost your sales even further as you give your potential customers additional confidence in your product or services.

Costs to Start Making Money Online in Malaysia

Let’s breakdown the cost:

Step 1: Decide on a Product or Service – FREE

Step 2: Get Your Own Brand Name – RM80 to RM120 per year

Step 3: Create and Host Your Website – RM13.30 per month using ServerFreak

Step 4: Design The Website – FREE using pre-made templates or pay a designer

Step 5: Create Social Media Pages – FREE

Step 6: Start Digital Marketing – 2 Methods (Free traffic or Paid traffic of RM5-10 a day)

Step 7: Share Testimonials Online – FREE

Conclusion

The best part about making money online in Malaysia is you don’t need much capital to get started.

Yes, it will always take hard work at the beginning before you make money online, but the rewards are you will be able to have side income or even a full-time income in the long term if things pick up.

We hope you have enjoyed reading this guide and as always, if you have any questions, feel free to leave them in the comments below or email us at info@axceldigital.com

The post How to Make Money Online in Malaysia (Learn and Earn) appeared first on Axcel Digital.

If you have an e-commerce store, this article will be a useful guide to help you scale and sell more products online.

The strategies shared here are the step by step process that we execute for our e-commerce clients here in Malaysia, which we will explain in detail down below.

Ready to learn something new?

Let’s get started!

Ecommerce Marketing Strategy That Works

Step by step guide to succeed with e-commerce marketing

1. Create engaging content for video, written words, and graphics

2. Design user-friendly and convincing product page

3. Collection of data on your website

4. Setup 5 retargeting assets

5. Run Facebook and Instagram ads to target multiple audience groups

6. Scale Profitable Ads

7. Repeat purchases from existing customers

8. Know your numbers and scale even quicker – LTV and CAC

1: Create engaging content for video, written words, and graphics

The first step is straightforward, have content assets that are in different formats.

Let’s start with video.

You can create few types of video:

1. Video demo of your product
2. Testimonial videos from happy customers
3. 15-seconds IG story video
4. Video of your brand

Next would be to create graphics that are attractive. Have various forms of graphics like GIFs, infographics, product image, similar product comparison, and images that display benefits of the product.

The third format would be to write an educational blog post to share with the readers how your product can solve a pain point/make their lives easier.

2: Design user-friendly and convincing product page

This is probably the most underrated strategy that most e-commerce stores missed out on.

Think of your product page as an automated sales person that is working 24/7. If the page is not convincing and user friendly, the person viewing will not click to purchase.

Here are some ways to improve product pages:

1. Have attractive product images that users can swipe
2. Add product features, benefits, and USP in the description
3. Video demo and testimonials of product
4. Add in reviews
5. Get users feedback

Note: Besides product page, do also ensure your checkout page is clear and not cluttered. Make it easy for potential customers to checkout.

Once you have ensured the pages are ready and user friendly on mobile and desktop, get a focus group of 30-150 people to test the process from viewing the product to checkout.

You can use software like Paperform to capture the feedback.

Get their feedback and assess if there are any points where the checkout process is confusing and not user friendly. Fix this before you start running ads to your product page to avoid wasting money on ads.

3: Collection of Data on your website

If you are a data geek, you will enjoy this part. If you are not, send this step to your developer for them to setup.

A typical e-commerce site has 4 main page category:

1. Homepage
2. Product Pages
3. Checkout Page
4. Thank you page

We will need to install the Facebook pixel in each of these pages so we can capture the data of the visitors as they navigate through each page. Check this guide from Facebook on creating a Facebook pixel.

Once we have these data, we will be able to retarget your website visitors when they return to Facebook and Instagram.

Note: For e-commerce store with a lot of different products and SKUs, you will need to go 1 step further by uploading your entire product catalogue to Facebook. Setting this up will help you automatically promote products to people who have expressed interest once you begin running the ads. Refer to this guide from Facebook > Dynamic Product Ads

The next step would be to track e-commerce purchases using Google Analytics. Refer to this guide from Google > Setup Ecommerce Tracking

4: Setup 5 Retargeting Assets

Put the data collected in Step 3 for Facebook pixel into good use by creating retargeting audiences.

Retargeting is where you show your ad to people who have previously connected with your brand before, whether it is through visiting your website or engage with your social media pages.

Here are 5 Retargeting Assets you can setup before we start running the ads:

1. People who have visited the product page
2. People who have visited cart/checkout page
3. People who have purchased
4. People who have engaged with your pages (liked, commented on post)
5. People who have watched more than 50% of your video

Having retargeting assets will help you follow up with customers and is vital to drive sales as people who first entered your website may not buy immediately. This is where retargeting comes in.

5: Run Facebook and Instagram ads to target multiple audience groups

Ok here comes the fun part!!

Step 1-4 is probably the most tedious as there are many upfront work such as creating videos, creative graphics, optimize product pages, and setup data collection. However, once the foundation is set, this makes step 5 much easier.

We will now use Facebook and Instagram ads platform to increase traffic to your product pages.

For us to know which target market groups work best, we will need to first TEST, TEST, TEST. Skipping this part will make the entire hard work done in Step 1 to 4 gone to waste.

To start testing, create 10-50 audience groups for your ads targeting (depending on your ads budget).

Common factors that you can alter in the ad platform are:

1. Interest
2. Age
3. Gender
4. Location
5. Language
6. Occupation
7. Behaviour
8. Existing page audience
9. Lookalike audience
10. Broad

It is crucial to have multiple audience groups so we can assess which audience groups are working (scale) and which audience groups are not working (cut them).

Cut out the poor performing audience groups and allocate their budget to the high-performing audience groups and this will give you more sales (Refer to Step 6).

To start running the ads, follow this 2 part process:

Part 1: Running ads to multiple audience groups

Once you have your audience groups ready, use the content you have created earlier in Step 1 and start running FB and IG ads to all the audience groups.

Send them to your product page and the data will be collected for Part 2.

Part 2: Retargeting ads

We will now use the retargeting assets created earlier to run retargeting ads, depending on the scenario and action taken.

Scenario 1: People engaged with your page and watched more than 50% of your video BUT didn’t click to view product page

This means they are not intrigued enough to click and view more information about the product.

You can retarget them with more educational videos, testimonials, and different product designs to send them to the product page.

Note: Do setup exclusion in Scenario 1 to exclude people who have clicked to the product page as we will have different messaging for this group.

Scenario 2: Visitors clicked the ad and viewed product page BUT didn’t add to cart

Let’s get in the mindset of this group.

They have viewed your product, but they are still unsure whether to add to cart and purchase. This could be due to a lack of confidence in the product, unfamiliarity with this new product, or the product price is over their budget.

To counter this, you can run retargeting ads such as customer testimonials video, write copy that address common objections people have in your product, and display product carousel with different use cases and benefits. Send them back to the product page for them to add to cart.

Note: Do setup exclusion in Scenario 2 to exclude people who have added to cart as we will have different messaging for this group.

Scenario 3: Visitors added product to cart (WOOHOOO)

The mindset of this group – They have viewed the product and like it, so they added to cart, but didn’t checkout.

We are so close to the sale!

Give them an easy way to complete the sale by giving a coupon code and send them back to the cart page for them to complete the checkout.

6: Scale Profitable Ads

Once you have run the ads in Step 5 for 30-90 days duration (depending on your industry sales cycle), you will now be able to see the big picture and assess the performance of each audience groups.

For those ad groups without a positive ROI, cut them out and allocate the budget to other ad groups.

Let’s say you have 5 ad groups that are not performing and each of them cost RM200 per month.

You will now have RM1,000 a month (RM200 x 5 ad groups) to allocate.

Here is a general rule of thumb:

Allocate 70% of budget to existing profitable ad groups – e.g RM700

Allocate 30% of budget to test new ad groups – e.g RM300

You also may try 80/20 or 60/40. We should always be testing new ad groups as ad groups that are profitable now may not be always profitable.

7: Repeat Purchases from Existing Customers

Congratulations!

At this point, you should already have a database of customers.

But this is only the beginning, you should be aiming to maximize the customer lifetime value and get them to purchase more of the same product or cross sell a different product.

If your product is good, customers wouldn’t mind coming back to purchase as they have established trust with your brand.

To continue marketing your existing customers, you can use 3 methods:

Method 1: Whatsapp blast

Method 2: Email blast

Method 3: Upload customers phone number and email into Facebook and create a custom audience. You can then run ads to specifically target this group of people.

8: Know Your Numbers and Scale Even Quicker – LTV and CAC

Once you have done Step 1 to 7 for a while, you should know key numbers such as:

1. What is the lifetime value (LTV) of your customer?
2. How much does it cost to acquire (CAC) a customer?

Knowing these numbers will allow you to plan out your forecast sales number and scale much quicker.

Other Advanced Ecommerce Marketing Strategy to Consider

Before you run these e-commerce strategies, do run the steps 1 to 8 first.

Once those are done, you can then look into other complementary channels.

1: Mobile App

Having a mobile app makes it easier for the customer to checkout and they tend to buy more due to the ease of purchase.

Mobile apps also tend to load quicker and you can send push notifications to notify customers of a new product and promotion.

2: Influencer Marketing

When starting out, look for micro-influencers on Instagram and Youtube. It’s cheaper and their followers tend to be more engaging.

Instagram influencers will share your products via image and stories, while Youtube influencers can record a longer video of how they would use your product.

3: Giveaway Campaign

Run giveaway campaigns for your product for massive brand awareness.

In order for them to qualify for the giveaway, they would need to give their email and share your product on Facebook/Instagram.

4: Branding on Different Platforms

Besides selling on your own e-commerce stores, you can also leverage brands such as the likes of Lazada, Shopee, eBay, and Amazon.

Sell your products there for additional branding and once you have collected the customers’ details, aim to bring them to your own store.

Note: If you are looking to start your own e-commerce store, we recommend going with Sitegiant.

SiteGiant is Malaysia’s leading e-commerce platform and was established back in 2013 to provide a range of e-commerce services that cater for both small and large companies in Malaysia.

SiteGiant provides a platform that allows you to sell on multiple channels such as own webstore, Facebook, Instagram as well as online marketplaces such as Lazada, Shopee, Lelong, Zalora, eBay, and Amazon.

If you have not already, kick-start your eCommerce journey with SiteGiant:

5: Referral Program

Have referral programs and reward customers who refer their friends to purchase your product.

You can also do a monthly scoreboard to share the top referrers for the month to encourage a healthy referral competition among existing customers.

6: Monthly Subscription

For loyal customers who love your product, have a monthly subscription program.

This will give you predictable cash flow, maximize LTV and keep customers on for longer periods.

Conclusion

And that’s a wrap.

Here’s a quick recap of the step by step guide by Axcel Digital for e-commerce marketing:

1. Create engaging content for video, written words, and graphics

2. Design user-friendly and convincing product page

3. Collection of data on your website

4. Setup 5 retargeting assets

5. Run Facebook and Instagram ads to target multiple audience groups

6. Scale Profitable Ads

7. Repeat purchases from existing customers

8. Know your numbers and scale even quicker – LTV and CAC

We hope you have learned something new today and now is the time to go ahead and execute these marketing strategies for your e-commerce business!

The post Ecommerce Marketing Strategy: 8-Step Process from Start to Scale appeared first on Axcel Digital.

You have an online business.

And now is the time to grow it FAST and generate more revenue consistently without doing EVERYTHING yourself.

This is where digital marketing tools come in.

We have tried over 300 digital marketing tools and have decided to narrow it down to 35 of the best digital marketing tools to help you scale your online business.

These tools will help you remain sane while running an online business as it helps you save time and enable you to focus your energy to work on the business.

Here are the categories of our recommended digital marketing tools, feel free to skip to the categories that fit your need.

Categories of Digital Marketing Tools

1. Social Media Marketing

2. SEO

3. Content Creation

4. Email

5. Other Useful Tools (Recommended)

1: Social Media Marketing Tools

Social Media Management & Automation 

Most people would manually post to various social media profiles daily and end up getting burn out.

By using social media automation tools, you are able to schedule ALL posts ahead of time for the relevant social media channels.

With our digital marketing agency, we use these social media automation tools to update social media posts ONCE per month and it has saved us plenty of time in keeping social profiles active.

Here are the top 3 social media automation tools we recommend:

Hootsuite

Buffer

Missing Lettr

Social Media Competitor Analysis 

To run a profitable social media marketing campaign, find out what is working for your competitors and assess their strategy.

“If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.”  – Tony Robbins

Use Adespresso to help you peek at your competitor’s social media marketing campaign and optimize your Facebook ads:

Adespresso

2: SEO Tools 

Competitor Analysis & Keyword Research 

Backlinks are one the major factors in ranking your website on Google.

Without backlinks, you will never be able to rank on Page One of Google.

Backlinko did a study on 1 Million Google search results and concluded that pages with more backlinks tend to rank higher than pages with fewer backlinks.

So how do you get those backlinks?

Stalk your competitors.

Gone are the days where you need to be guessing where are your competitors’ backlinks coming from or what keywords should you aim to rank for.

Simply use these 3 tools to get all the information and data you need to start ranking:

Ahrefs

SEMRush

KWFinder

Rank Tracker

Track your rankings on Google without having to manually track each keyword via excel or google docs.

This will save you a lot of time if you have hundreds of keywords to keep track of:

SERP Book

SERP Watcher

Website Auditor 

Use the website audit software to perform an audit on your website or your client’s website to identify the areas which need to be fixed.

You can also use these tools to capture leads in exchange for a comprehensive audit report.

Screaming Frog

Raven Tools

Website Auditor

Data Analytics 

Every marketing action has a market reaction.

Use data to your advantage and assess the areas which needs tweaking to improve your conversion rate.

Best of it all? They are free!

Google Analytics

Google Search Console

3: Content creation

Content Research and Idea

Thinking of creating content but have no idea what to write?

Use these tools to get ideas of what types of articles your audience like:

Buzzsumo

Detailed

Google Trends

4: Email Tools 

Email Prospecting 

Search for the emails of ANYONE and start prospecting for leads before you do outreach:

Voila Norbert

Find That Lead

Cold Email Outreach 

Cold email outreach still works in 2020.

Send personalised message to the person and avoid having the email content look like a template you can send to everyone.

Even just one minor detail on the company will work wonders to your outreach campaign.

Here are the tools we recommend:

LeadFuze

Mailshake

Lemlist

Email Marketing

Email marketing is a great way to engage your existing customers and convert new leads into paying customers.

Automate your emails by creating automated sequences to be sent out to every new lead.

Here are the tools we recommend:

GetResponse

ConvertKit

Market Hero

5: Other Useful Tools (Recommended) 

Here are the other useful tools we use frequently:

Graphic Design

Canva

Canva is a graphic design tool used by both professional graphic designers and non-designers.

With Canva, you are able to create beautiful images and design for your social media posts and website for free!

Free Stock Images 

Unsplash

Unsplash has the best collection of high resolution and free images you can use without attributing the images to the photographer.

Paid Stock Images 

Deposit Photos

If you are looking for paid stock images when you can’t find a suitable photo on Unsplash, head over to Depositphotos. It usually gets the job done.

Create Beautiful Forms Online

Paperform

Use Paperform to create forms on your website to collect leads or run surveys.

Write Flawlessly

Grammarly

Even the best writer in the world would occasionally make grammar mistakes.

Use Grammarly to spot grammar errors and ensure your written content is mistake-free before clicking “publish”.

PR Management

Awario

Receive instant alerts from Awario whenever someone mentions your brand online.

Use Awario to track your brand mentions across social media platforms, blogs, forums. Quickly jump in and attend to positive or negative feedback on your business.

PR Hack: You can also set up alerts for your competitors and “steal” their customers who left negative comments about their experience with the company. If you have a better solution in place, this can be your opportunity to approach them.

Video creation

Viddyoze

Video is a great way to capture attention online.

Most consumers are more likely to buy a product after watching a video about it.

Create 3D video animation using Viddyoze and harness their library of interesting templates you can use immediately.

You can even create videos from your smartphone. No excuse!

Sales Funnel

Clickfunnels

Clickfunnels is the best software to build your sales funnel without any coding knowledge.

There are pre-designed funnels for you to pick based on your industry, whether you are in a B2B, e-commerce, professional services, or retail business.

You can get your funnels setup in less than a day, which seems impossible a few years ago.

Heatmaps

Hotjar

Ever wondered why are people leaving your website?

Most websites have a conversion problem, and NOT a traffic problem.

Discover real-time user behaviour using Hotjar’s heatmap analysis. Analyse what your users want through recordings of their interaction on your website.

Make the changes and beef up your website to boost conversion. A simple tweak on your website could result in additional sales for your business!

Marketing Automation

Zapier

And finally…

We have the last piece of the puzzle.

A tool to connect the tools you use daily and automate tasks.

Zapier connects your tools automatically and passes information between your tools with workflows called “Zaps”.

Zapier is the king of automation and currently has over 1,000+ apps you can connect to systemise processes.

Recap of Digital Marketing Tools 

Here’s a recap of all the 35 digital marketing tools:

1. Hootsuite
2. Buffer
3. Missinglettr
4. Adespresso
5. Ahrefs
6. SEMRush
7. KWFinder
8. SERP Book
9. SERP Watcher
10. Screaming Frog
11. Raven Tools
12. Website Auditor
13. Google Analytics
14. Google Search Console
15. Buzzsumo
16. Detailed
17. Google Trends
18. Voila Norbert
19. Find that lead
20. LeadFuze
21. Mailshake
22. Lemlist
23. Getresponse
24. ConvertKit
25. MarketHero
26. Canva
27. Unsplash
28. Deposit Photos
29. Paperform
30. Grammarly
31. Awario
32. Viddyoze
33. Clickfunnels
34. Hotjar
35. Zapier

Conclusion

We hope you have enjoyed reading our compilation of the 35 best digital marketing tools.

What are your thoughts on these tools? Have you used any of them for your online business? Leave them in the comments section below!

The post 35 Digital Marketing Tools to Grow Your Online Business in 2020 appeared first on Axcel Digital.

Besides its main feature of being a funnel builder and page editor, ClickFunnels also provides useful features such as marketing automation, membership site, automated webinars, and 1 click upsells.

Best of all? You can get all these up and running without coding skills, thanks to their simple drag and drop builder.

Their proven sales funnels are known to be high-converting as they have been created by top marketers in the world.

If you are looking to sell your products and services online in Malaysia, ClickFunnels is the ideal software. In this article, we will share the 3 ways businesses in Malaysia can utilize ClickFunnels.

Top 3 Ways to Use ClickFunnels in Malaysia

1. Marketing Funnel for Lead Generation
2. Sell Digital & Physical Products
3. Marketing Automation

1: Marketing Funnel for Lead Generation

ClickFunnels provides simplicity to get a funnel up and running in 30 minutes – 1 hour. You can either use their funnel templates or build your funnel from scratch.

For beginners, select their pre-made lead generation templates and tweak it as you see fit.

Once the funnel is ready, you can send traffic to this funnel and see your conversions increase. In fact, sending the traffic to a funnel has been proven to increase conversions rate as compared to you sending the traffic to a typical website.

Whether you are a B2B business or local business, lead generation is a key part of scaling your business. Use ClickFunnels’ high converting funnels to increase leads.

2: Sell Digital & Physical Products

ClickFunnels can also help you sell your digital / physical products if you run an e-commerce store.

Here are the top 4 Sales Funnels available to help you sell your products:

a) Tripwire Funnels

b) Sales Letter Funnels

c) Product Launch Funnels

d) Webinar Funnels

Pick one funnel to get started and you can build out the funnel very quickly, given that the funnels are already pre-built. Your job would be to customize it to fit your brand and enter your own product information and pictures.

Lastly, ClickFunnels’ 1 click upsells will help you generate more sales and increase your average sales value.

3: Marketing Automation

Everyone loves automation because it saves us time.

It’s no different when it comes to marketing. With comprehensive automation in place, your time can be focused on building the business.

With ClickFunnels, you can create automated messages and sequences to speak directly to your leads and customers, based on their behaviours of going through your funnels. Create simple follow-up automation reach your customers and help close more sales.

Get Started With ClickFunnels

If you are ready to get started with ClickFunnels, click here to get your 14-day trial.

Once the trial is over, you can then decide if you would like to continue for the monthly payment.

Free Online Marketing Book From ClickFunnels

On the other hand, if you are still a fresh beginner and would like to read more about online marketing, here are two free books written by the founder of ClickFunnels, Russell Brunson.

Dotcom Secrets

DotCom Secrets is their best-selling book, with over 205,381 copies sold worldwide. This is a playbook which shows you the processes, funnels, and scripts to scale companies online.

Get DotCom Secrets for Free

Expert Secrets

Expert Secrets on other hand, is a book to help you turn your specialized knowledge and abilities into a business.

Get Expert Secrets for Free

Note: While the two books are free, you would have to cover the shipping cost from the US to Malaysia.

Conclusion

What we love most about ClickFunnels is you are getting proven sales funnels that are high-converting. Simply model what works and apply it for your business.

We hope this guide has been helpful and shed some light on the features and benefits of one of our favourite software.

If you have any questions, leave them in the comments below or email us at info@axceldigital.com

The post Use ClickFunnels in Malaysia – Grow Your Business Online appeared first on Axcel Digital.