Digital Marketing Tools

You have an online business.

And now is the time to grow it FAST and generate more revenue consistently without doing EVERYTHING yourself.

This is where digital marketing tools come in.

We have tried over 300 digital marketing tools and have decided to narrow it down to 35 of the best digital marketing tools to help you scale your online business.

These tools will help you remain sane while running an online business as it helps you save time and enable you to focus your energy to work on the business.

Here are the categories of our recommended digital marketing tools, feel free to skip to the categories that fit your need.


Categories of Digital Marketing Tools

1. Social Media Marketing

2. SEO

3. Content Creation

4. Email

5. Other Useful Tools (Recommended)


1: Social Media Marketing Tools

Social Media Management & Automation 

Most people would manually post to various social media profiles daily and end up getting burn out.

By using social media automation tools, you are able to schedule ALL posts ahead of time for the relevant social media channels.

With our digital marketing agency, we use these social media automation tools to update social media posts ONCE per month and it has saved us plenty of time in keeping social profiles active.

Here are the top 3 social media automation tools we recommend:



Missing Lettr

Social Media Competitor Analysis 

To run a profitable social media marketing campaign, find out what is working for your competitors and assess their strategy.

“If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.”  – Tony Robbins

Use Adespresso to help you peek at your competitor’s social media marketing campaign and optimize your Facebook ads:



2: SEO Tools 

Competitor Analysis & Keyword Research 

Backlinks are one the major factors in ranking your website on Google.

Without backlinks, you will never be able to rank on Page One of Google.

Backlinko did a study on 1 Million Google search results and concluded that pages with more backlinks tend to rank higher than pages with fewer backlinks.

So how do you get those backlinks?

Stalk your competitors.

Gone are the days where you need to be guessing where are your competitors’ backlinks coming from or what keywords should you aim to rank for.

Simply use these 3 tools to get all the information and data you need to start ranking:




Rank Tracker

Track your rankings on Google without having to manually track each keyword via excel or google docs.

This will save you a lot of time if you have hundreds of keywords to keep track of:


SERP Watcher

Website Auditor 

Use the website audit software to perform an audit on your website or your client’s website to identify the areas which need to be fixed.

You can also use these tools to capture leads in exchange for a comprehensive audit report.

Screaming Frog

Raven Tools

Website Auditor

Data Analytics 

Every marketing action has a market reaction.

Use data to your advantage and assess the areas which needs tweaking to improve your conversion rate.

Best of it all? They are free!

Google Analytics

Google Search Console


3: Content creation

Content Research and Idea

Thinking of creating content but have no idea what to write?

Use these tools to get ideas of what types of articles your audience like:



Google Trends


4: Email Tools 

Email Prospecting 

Search for the emails of ANYONE and start prospecting for leads before you do outreach:

Voila Norbert

Find That Lead

Cold Email Outreach 

Cold email outreach still works in 2020.

Send personalised message to the person and avoid having the email content look like a template you can send to everyone.

Even just one minor detail on the company will work wonders to your outreach campaign.

Here are the tools we recommend:




Email Marketing

Email marketing is a great way to engage your existing customers and convert new leads into paying customers.

Automate your emails by creating automated sequences to be sent out to every new lead.

Here are the tools we recommend:



Market Hero


5: Other Useful Tools (Recommended) 

Here are the other useful tools we use frequently:

Graphic Design


Canva is a graphic design tool used by both professional graphic designers and non-designers.

With Canva, you are able to create beautiful images and design for your social media posts and website for free!

Free Stock Images 


Unsplash has the best collection of high resolution and free images you can use without attributing the images to the photographer.

Paid Stock Images 

Deposit Photos

If you are looking for paid stock images when you can’t find a suitable photo on Unsplash, head over to Depositphotos. It usually gets the job done.

Create Beautiful Forms Online


Use Paperform to create forms on your website to collect leads or run surveys.

Write Flawlessly


Even the best writer in the world would occasionally make grammar mistakes.

Use Grammarly to spot grammar errors and ensure your written content is mistake-free before clicking “publish”.

PR Management


Receive instant alerts from Awario whenever someone mentions your brand online.

Use Awario to track your brand mentions across social media platforms, blogs, forums. Quickly jump in and attend to positive or negative feedback on your business.

PR Hack: You can also set up alerts for your competitors and “steal” their customers who left negative comments about their experience with the company. If you have a better solution in place, this can be your opportunity to approach them.

Video creation


Video is a great way to capture attention online.

Most consumers are more likely to buy a product after watching a video about it.

Create 3D video animation using Viddyoze and harness their library of interesting templates you can use immediately.

You can even create videos from your smartphone. No excuse!

Sales Funnel


Clickfunnels is the best software to build your sales funnel without any coding knowledge.

There are pre-designed funnels for you to pick based on your industry, whether you are in a B2B, e-commerce, professional services, or retail business.

You can get your funnels setup in less than a day, which seems impossible a few years ago.



Ever wondered why are people leaving your website?

Most websites have a conversion problem, and NOT a traffic problem.

Discover real-time user behaviour using Hotjar’s heatmap analysis. Analyse what your users want through recordings of their interaction on your website.

Make the changes and beef up your website to boost conversion. A simple tweak on your website could result in additional sales for your business!

Marketing Automation


And finally…

We have the last piece of the puzzle.

A tool to connect the tools you use daily and automate tasks.

Zapier connects your tools automatically and passes information between your tools with workflows called “Zaps”.

Zapier is the king of automation and currently has over 1,000+ apps you can connect to systemise processes.


Recap of Digital Marketing Tools 

Here’s a recap of all the 35 digital marketing tools:

  1. Hootsuite
  2. Buffer
  3. Missinglettr
  4. Adespresso
  5. Ahrefs
  6. SEMRush
  7. KWFinder
  8. SERP Book
  9. SERP Watcher
  10. Screaming Frog
  11. Raven Tools
  12. Website Auditor
  13. Google Analytics
  14. Google Search Console
  15. Buzzsumo
  16. Detailed
  17. Google Trends
  18. Voila Norbert
  19. Find that lead
  20. LeadFuze
  21. Mailshake
  22. Lemlist
  23. Getresponse
  24. ConvertKit
  25. MarketHero
  26. Canva
  27. Unsplash
  28. Deposit Photos
  29. Paperform
  30. Grammarly
  31. Awario
  32. Viddyoze
  33. Clickfunnels
  34. Hotjar
  35. Zapier



We hope you have enjoyed reading our compilation of the 35 best digital marketing tools.

What are your thoughts on these tools? Have you used any of them for your online business? Leave them in the comments section below!