When it comes to SEO, the technique of On Page SEO is crucial for higher search engine rankings.

In this article, we will discuss the 8 techniques of On Page SEO. Apply them for your website and you should notice improvements in your rankings.

Let’s jump right in!


8 Techniques of On Page SEO

  1. H1 tag
  2. Meta Title and Description
  3. Short URLs
  4. Keyword Density
  5. Internal Linking
  6. Content Optimization
  7. Include Image And Video
  8. Boost Site Speed


#1 – H1 Tag

The H1 Tag is the one of the most powerful signal for search engine on the relevancy of your site. Utilise it by including your main keyword in the H1 Tag.

If your website is using WordPress, you may select the H1 in your editor:

H1 Tag SEO

As a rule of thumb, only include ONE H1 tag per page to ensure clarity in the page content and SEO signal.


#2 – Meta Title And Description

These are the titles and description you see each time you perform a search on Google.

For example, if you search for online business in Malaysia:

The red arrow would be the meta title while the blue arrow is the meta description.

Include your main keywords in the meta title, and use attractive copy in your meta description to convince users to click through to your page.

Install the Yoase SEO plugin to alter your meta title and description.


#3 – Short URLs

Here’s an interesting finding, short URLs have higher chance of ranking higher as compared to long URLs.

Include 2-5 words in URL with the main keyword in it.


#4 – Keyword Density

Avoid the tendency for keyword stuffing. If the keyword appears too many times on your page, it’s actually doing more harm than good.

We recommend a keyword density of 1-3%. For example, if your content has 1,000 words, your keyword can appear 10 to 30 times. Aim to have the keyword within the first 150 words of your content.

Another best practice would be to look at the keyword density of your existing competitors on Page 1. Aim to mimic that percentage as it has been proven to work.


#5 – Internal Linking

Internal linking is the best way to display relevance to the search engine.

If you have pages that are of the same topic, use internal links to each pages to pass on the link juice and keep users on your site longer.


#6 – Content Optimization

Here are the three recommendation for the ultimate content optimization:

  1. Sprinkle LSI keywords throughout your content. LSIs are the synonyms of your main keyword, you can find them under the “Searches Related to” section at the bottom of the search engine page
  2. Use outbound link and link to authority websites. Include 1-2 outbound link per 1,000 words
  3. Search engine love long form content as it provides the users with the most information. Aim to write longer and more informative content as compared to your competitors.


#7 – Include Image & Video

For images, include your keyword in the alt text as it signals to the search engine what the image is about.

As for video, if you can create a video about the topic, upload them to Youtube and then embed it on your website. If not, you may search for a relevant video on the topic and embed it.


#8 – Boost Site Speed

Page loading speed contributes to the ranking factor as it’s a key factor in user experience.

If your site is loading too slow, users will leave and go to the other website for information.

Here are ways to boost your site speed:

  1. Install a caching plugin like WP Fastest Cache or WP Super Cache
  2. Optimize heavy images using plugin like ShortPixel or WP Compress
  3. Invest in a premium hosting service instead of the typical shared hosting


SEO Service in Kuala Lumpur

If you are looking to apply the On page SEO techniques yourself, go ahead and perform it for your main pages and use the Google Search Console to resubmit for indexing.

However, if you would like us to perform the SEO for you, book a free SEO consultation with our team from KL > https://axceldigital.com/seo-kuala-lumpur/



We hope this On Page SEO guide has been useful for you. Now it’s your turn to implement it for your website.

Here’s a recap of the 8 techniques:

  1. H1 tag
  2. Meta Title and Description
  3. Short URLs
  4. Keyword Density
  5. Internal Linking
  6. Content Optimization
  7. Include Image And Video
  8. Boost Site Speed

Happy ranking!