Online marketing is one of the best ways to generate more customers for pharmaceutical companies.
Many of your potential customers are online right now, and they are actively searching for products to have a better lifestyle.
Even though there are more restrictions on marketing for pharmaceutical companies, online marketing is STILL much cheaper as compared to traditional marketing methods such as TV, radio, billboard, and magazines.
In this article, we will share with you everything you need to know about driving new customers using online marketing.
Let’s get started.
Online Marketing for Pharmaceutical Companies: 3 Marketing Strategies
1. Meta Marketing
2. AEO/GEO
3. Instagram Influencer
1: Meta Marketing
While ads are tricky and often subject to strict guidelines, what you can do is have short video content that is organic on Facebook and Instagram.
The benefit of short videos on Meta is the reach can be high and you won’t need to spend money on ads.
The key is to create healthcare content that is both educational and fun and share it across feed, stories, and reels.
2: AEO/GEO
The second strategy is another free traffic strategy.
Where we want to the brand name of your products to appear in Google AI Overview, Gemini, ChatGPT, and Claude.
This can be done with AEO/GEO optimization, which again doesn’t require ads budget.
3: Instagram Influencers
Instagram has grown in popularity over the years and mostly appeals to younger demographics in their 20s and 30s.
If you have not tried using Instagram influencers, start by working with 5-10 influencers and assess which influencers has the most engagement and work with the influencer again in the future.
Influencer marketing works well as the influencers are like a close friend to their followers. And people will trust their close friend for recommendations.
Conclusion
We hope you have enjoyed reading this guide on online marketing for pharmaceutical companies. Implement these strategies and you will build a strong brand awareness for your products.
If you have any questions on our digital marketing services, please feel free to visit our homepage or email us at info@axceldigital.com.