Having a domain name that is memorable and easy to spell will enable people to easily find your website when they are searching for the domain name.
You have 2 options when selecting a domain name:
Option 1 (The Recommended Way) – Brainstorm and think of your own domain name. Take a paper and write down as many domain names as possible, let your creative juice flow freely. You can also ask your family or close friends for suggestions.
Note: It might take some time to think of your own domain name, but it will be well worth it in the long run to have a branded domain name that you love.
Once you have a list of domain names, check its availability before purchasing. Head over to Namesilo and enter your domain name.
For example, say we enter digitalshowman:
Ideally, you want to register for .com. This is the first and best option.
However, if you really like your domain name but the .com version is already taken, go for .net as a second alternative.
The domain name would cost you $6.99 a year, but there is an option to get a free domain name (more on this later in step 2 below).
Enter a word that you like in the search query. For example, I would like to have some ideas of a domain for the word “digital”
The name generator will then give us some available domains suggestions. Play around with this tool and type in different words in the search query to get more ideas.
Step 2 – Pick an Established Hosting Provider (Most Important Step)
Now that you have picked a domain name, let’s move on to step 2.
While the domain is your “home address” online, you now need to have a house online to complement the address.
This is where hosting comes in.
And choosing the right hosting provider is like picking the best house to stay in. You will want to make sure the hosting provider you go for is trustworthy and established in the industry.
This is the most important step among all as a bad hosting provider will give you a lot of headache in long run.
Sure, you can go with free web platforms that are available everywhere, but the problem is, you would have limited control of the website.
And given that it’s a free platform, your website’s content can be taken down without any prior notice. Yes, your website could be shut down at any time…
So if you are serious about establishing a reputable website and have a secure online platform, we recommend going with Fastcomet (International) or ServerFreak (Malaysia) / Exabytes (Malaysia)
Our website is hosted on Fastcomet from day one as we wish to target both Malaysia and international audience for our blog. On the other hand, we would use ServerFreak for our local web design clients in Malaysia as their target market is only Malaysians.
You may also carry out your own research before deciding on a hosting provider. Our top recommendations are the two companies above.
Here’s a side by side comparison of Fastcomet with other popular hosting providers in the market:
Of all the hosting providers, only Fastcomet, Inmotion Hosting, and Arvixe are offering SSD servers.
SSD stands for Solid State Drive. SSD is the latest type of electronic storage device and integrated circuit used to store data on the server.
With SSD servers, you will get significantly faster loading speed on your website’s page as compared to other hosting providers who are still using the traditional data storage server.
And if your website loads like a snail, everyone will click the exit button on your website.
It’s 2020 now, ain’t nobody got time for slow websites!
On 17 January 2018, Google has also announced on their blog that they will assess website’s speed as a ranking factor for BOTH mobile and desktop searches.
What this means is, if your page load time is slow, your website will have lower chances of appearing on Page 1 of Google. The rationale is that faster websites provide a better user experience, which is ultimately Google’s main objective anyway.
Fastcomet will also give you a 100% free domain name and 24/7 live chat support no matter where you live.
With the free domain being taken care of, you won’t need to pay $6.99 to register for a domain at Namesilo.
If you are ready to get started with Fastcomet, here’s how:
To make your website attractive, install a theme on WordPress.
The good news is, there are plenty of free themes available on WordPress. Once you are logged into WordPress, scroll down to the left sidebar of your WordPress dashboard.
Hover over Appearance and click Themes.
By default, your theme is Twenty Seventeen, which honestly looks terrible if compared to other free themes that are available in WordPress.
To select another theme for your website, go to “Add New Theme” and on the top bar, click Popular. Here you can pick any theme that suits your taste.
If you are finding it hard to decide, we recommend the free Sydney theme. This is one of the most impressive free themes we have come across.
Click on install and activate.
To navigate and custom design the Sydney theme, refer to this tutorial on YouTube. Skip to 20:12 as that is where the theme tutorial starts.
If you are going for other free themes, simply type “your theme name” + WordPress tutorial on YouTube to learn the theme navigation as every theme is different.
Set aside 1 to 2 hours to customize the theme to suit your preference.
If you want to use a paid theme instead of a free theme, we recommend getting the premium theme at Themeforest.
For beginners, a free theme like Sydney will be more than enough to get started. It is also easier to build a website using the free theme as premium themes are often more sophisticated and harder to set up.
Step 5 – Website Navigation & Structure
Here comes the fun part!
Once you have installed your theme, there are three things to add to your website to make it fully functional:
Let’s go through each of one of them:
Pages are like your services page, product page, about us page, and contact page.
To add pages to your website, go to your WordPress dashboard and click on Pages > Add New
Write your title and the body of the page. If you have images, click “Add Media” to add them.
Once you are done, click publish at the right sidebar and your page is live.
Repeat the same step when you add other pages.
Moving onto posts. Posts are for you to add blog posts to your website.
A blog is useful to help you attract more website visitors. Case in point, you are now on our website thanks to this blog post!
To add your first blog post, go to your WordPress dashboard and click on Posts > Add New menu
Write your title and the body of the post.
Once you are done, click Publish and your blog post is live.
Ultimately, what makes your website’s blog unique is….
Everyone has their own unique opinion on different topics. To have a blog that stands out, write in your own tone and don’t be afraid to state your opinion.
“You will never reach your destination if you stop and throw stones at every dog that barks.” – Winston Churchill
The more blog posts you write and promote, the faster your blog will grow and amass a large following of engaged audience to your website.
If you don’t feel like writing, simply hire a freelance writer to take care of the blog posts for you.
Think of plugins like downloading apps on your mobile phone, but instead, you are installing it on your website for additional features.
There are currently over 40,000 plugins available on WordPress. Like mobile apps, there are free plugins and paid plugins. For beginners, free plugins are good enough.
To install a plugin, go to your WordPress dashboard and click on Plugins > Add New
Under keyword > Type in the plugins you wish to install
Here are the lists of free plugins we recommend for every website:
Contact Form 7
Contact form 7 helps you create a contact form on your website so people can contact you by filling in their details.
You will then be notified via email when someone contacts you.
If you go to our contact page, you will see the contact form created by Contact Form 7.
Yoast SEO is a must-have for every website. Use Yoast SEO to edit the title and description of your page.
For example, if you go to Google and type Axcel Digital, this will appear:
These are created using the Yoast SEO plugin.
Google Analytics Dashboard for WP (GADWP)
Google Analytics helps you track your daily website visitor and give valuable data on your audience demographics and assess which pages are the most popular on your website.
You can then use these data to your advantage and assess how to increase website visitors.
Axcel Digital was started with ONE purpose - Help People Grow Their Business Online By Leveraging On Digital Marketing.
With the world moving towards a digital ecosystem, people are spending more time online than ever before, and this trend will only grow further in the coming years. Now is the time to transition from offline to online to capture customer's attention towards your brand.
Take the guesswork out of digital marketing and allow our team of online marketing professionals to assist you in achieving your business goals online. As the top digital marketing agency in Malaysia, we are confident of our ability to help you craft a successful and profitable digital marketing campaign.