What Is SEO And How It Actually Works

  • August 2, 2017
  • SEO

what is SEO

Every website needs traffic to be profitable. Without traffic, your website will not make you money.

However, driving traffic to your business is incredibly difficult in the digital world.

There are a lot of noise and competition in this digital era as everyone aims to grab the attention of their target market.

In most cases, if you are going to increase traffic and sales for your business, you will need to go for paid advertising and incur the cost of paying Google for each click to your website.

In the long run, the costs of paid advertising could add up pretty quickly.

Fortunately for you, there is an alternative solution that can generate free traffic for your website…

SEO.

So what is SEO? SEO is a method to help your business get free organic traffic in search engines such as Google. In fact, Backlinko has used SEO to increase his website’s traffic by 110%!

In this article, you’re going to learn what is SEO and how you can utilize it in your business to skyrocket your website’s traffic.

 

What is SEO and How It Can Increase Your Website’s Traffic

SEO stands for search engine optimization.

It is one of the best and effective ways to help expose your business to millions of people without having to pay for advertisements.

SEO is essentially the process of ranking websites on page one of the search engines – specifically Google.

Google is currently the largest search engine in the world and receives billions of searches a day. So getting a top spot on Google is an absolute gold mine for businesses.

For example, say your business does event management and is currently on page one of Google, anyone that types the search term “event management” on Google would be able to locate your website and contact you from your website.

An SEO’s job is to make sure your website is ranking for important search terms associated with your products and services.

Whenever people are searching for the service, they will be targeted and directed to your website IF your website appears on the first page of Google.

 

Top 3 Benefits SEO Provides to Your Business

What is SEO and how it works

SEO ensures your business grow organically for FREE. There isn’t a lot of marketing methods out there that can make this possible.

Although SEO is difficult and can be a long process, it is still the most cost-effective digital marketing channels.

Here are the three main benefits of SEO:

#1 – Targeted Traffic for Higher Conversion

Here’s the thing…

Although paid ads can give you exposure fast, they are often limited to how much of a budget you possess each month. And if your budget is insufficient, your online exposure and traffic will stop immediately.

With SEO, the story’s a little different.

Doing SEO can help you rank for targeted terms that signify buying intent to drive traffic to your website and convert them into customers.

For example, if people are searching for local keywords like “Lawyer in Kuala Lumpur”, it means that they need a lawyer and these are highly targeted customers that you will want to go for.

Imagine if you are a lawyer in Kuala Lumpur who is ranked at the top of Google for the keyword “Lawyer in Kuala Lumpur”. Your profits would definitely increase as the enquiries will come flooding in!

 

#2 – Massive Exposure for More Clicks

Google gets billions of searches a day. They are one of the largest companies in the world.

This leads to one thing:

A ton of traffic.

If you’re achieving a top spot for a targeted keyword your business will blossom.

The first spot on Google gets approximately 33% of all first page clicks. If you’re ranking for a keyword that gets over 1000 searches a month, your website will be receiving around 330 clicks.

Multiply that by 12 months, you are getting 3,960 visitors yearly for just one keyword alone.

 

#3 – Brand Recognition and Become An Industry Authority

Google has plenty of information in their database.

This is the reason why people will often search on Google to learn something new or to find a solution to their problems.

If you are running SEO campaigns, you can place yourself as a source of authority on Google that provides valuable information to the searcher.

The more spots you can claim for search terms on Google, the larger your brand grows and the bigger of an authority you will become in your industry.

 

Key Components of SEO

Now that you understood what is SEO and the importance of it, let’s look into the key components of SEO and how it works.

There are three main components of SEO:

#1 – Keyword Research

Keyword research is a fundamental process of SEO. Picking the right keywords will be the difference between ranking on page one or page ten.

Avoid going for keywords with high competition. This can be done by using tools as KW Finder to assess the keyword difficulty.

KW Finder will provide the data on each keyword and its difficulty score. This will save you a lot of time to find the suitable keywords to go after.

Click here to read the step by step guide to performing a proper keyword research.

 

#2 – On-Page SEO

The next element is on-page SEO. This includes optimizing your website by including the targeted keywords in your title tag, content, URL, and H1 tag.

Having a strong On-Page SEO will boost your rankings for keywords with low to medium competition. Best of all, On-Page optimization is free and does not cost you money to do it.

 

#3 – Off-Page SEO

Finally we have off-page SEO, also known as backlinks. Backlinks are links from other websites pointing to your website.

The more high quality backlinks you get, the higher you will rank on Google.

Combining these 3 elements will guarantee a solid SEO strategy for any search term you are trying to rank for on Google.

 

Conclusion

SEO is one of the best ways to market your business online.

The exposure you get versus the amount you invest in SEO will almost always result in a positive ROI in the long run.

While SEO does take time to see results, it will pay off handsomely for your business.

If you have any questions on SEO, please feel free to leave them in the comments below or email us at info@axceldigital.com

Axcel Digital was started with ONE purpose - Help People Grow Their Business Online By Leveraging On Digital Marketing. With the world moving towards a digital ecosystem, people are spending more time online than ever before, and this trend will only grow further in the coming years. Now is the time to transition from offline to online to capture customer's attention towards your brand.

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